RUSH Performance Lab

Under Armour

Experiential, Interactive, LED, Marketing

Under Armour RUSH Performance Lab, Soho

This interactive popup was created to celebrate the release of Under Armour’s new UA RUSH fabric. We collaborated with Giant Spoon to design and create three interactive experiences inspired by the brand. Participants tried their hand at three physical challenges - a heat-mapped step workout, a reflex-testing hexagon wall, and a speed-and-strength boxing experience. All three rooms contained thousands of LEDs, custom sensors, and slick animated graphics for a incredibly futuristic experience.

In collaboration with Giant Spoon