Ultra One Championship Event


Experiential, Interactive, LED, Marketing, Mechanical


For the release of their innovative Nerf One Blaster, Nerf brought together stars from the world of gaming, sports, and social media to compete in a series of visually stunning challenges. The contestants used speed, agility, and accuracy to compete for the top spot on the leaderboard.

In order to make this a reality, we created a series of animated pressure-sensitive targets & built a series of games that resembled a real-life video game. Our games, lights, and sensors were linked to sound, overhead lighting, and video screens to make this a fully immersive experience for both the competitors & the spectators.

Event Design: Invisible North

Interactive Targets, Lighting, and Game Design: Smooth Technology