Kroger

in collaboration with ddb worldwide.

For Kroger’s 2022 Holiday campaign we created a smart apron that made the cooking process less stressful.

We packed the apron with biometric sensors to detect the user’s pulse, temperature, sweat, and stressful motions.

The apron responds through various feedback devices, such as: an aromatherapy diffuser equipped with calming scents; a neck massager; a speaker that plays soothing music; a smoke detector; a kitchen volume meter. And—if the apron senses disaster brewing (or burning)—it orders the user a full-cooked meal through the Kroger app.