Cisco Live


Experiential, Interactive, LED, Marketing, Mechanical

This Rube Goldberg machine had it all - it was outfitted with buttons, LED matrices, actuators, levers — it even had a leaf blower! The machined demonstrated how Cisco had refined Domino’s pizza delivery system. Different combinations of button presses and lever pulls would clog and unclog the passage of “pizza balls” from the conveyor belt up top to the hungry houses at the bottom. A large “Cisco Makes it Easy” button maximized the flow of balls and illustrated the efficiency of Cisco’s web solutions. All of this with a light show to boot!

In collaboration with Mirror Show Management and Square Design Inc. for Cisco Live (2019).