Chill Throne

Coors Light

Marketing, Product Design

We created the ultimate portable tailgating chair for Coors Light. Only 10 Chill Thrones were produced, with a limited quantity selling out in 5 minutes. One Chill Throne was auctioned off on the popular sports podcast Pardon My Take to raise funds for charity.

ADVERTISING AGENCY: DROGA5

UPHOLSTERY DESIGN, FABRICATION, AND EMBROIDERY: DIEGO MONTOYA STUDIO

The Features

Made to be completely portable, the Chill Throne was packed with special features to make tailgating with Coors Light the ultimate experience. Features included a seat warmer, back massager, bluetooth speakers, wireless phone charging station, a chilling cup holder, and a beer can tap with marble table top.

Press

THE MANUAL

LITTLE BLACK BOOK