Chill Throne
Coors Light
Experiential
We created the ultimate portable tailgating chair for Coors Light. Only 10 Chill Thrones were produced, with a limited quantity selling out in 5 minutes. One Chill Throne was auctioned off on the popular sports podcast Pardon My Take to raise funds for charity.
ADVERTISING AGENCY: DROGA5
UPHOLSTERY DESIGN, FABRICATION, AND EMBROIDERY: DIEGO MONTOYA STUDIO
Press
This chair is more loaded with features than a seven-layer bean dip.
… we might have to give the literal throne to Coors Light, as the brand has just announced its tailgate-ready Chill Throne.
The Features
Made to be completely portable, the Chill Throne was packed with special features to make tailgating with Coors Light the ultimate experience. Features included a seat warmer, back massager, bluetooth speakers, wireless phone charging station, a chilling cup holder, and a beer can tap with marble table top.
